CLICK THESE RECENT ARTICLES
ON DIRECT MARKETING WRITTEN
BY MR. GLASS:
Predicting Attrition in Telecommunications
Geo Targeting with Postal Code Models
Manolo Blahnik meets Datapooling
How to Win a Price War
Experimental Design:
Direct Marketing Australian Style
Postcard from Wellington:
Direct Marketing in New Zealand
How to Resurrect a Failed Campaign
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All articles were originally published by
Marketing
magazine in Australia. Some articles also appeared in
DLB Journal
in New Zealand.
